My name is Jason Brubaker. I'm an LA based film distribution executive and before I got into the business of film distribution, I had just produced my first feature film. And I was trying to sell it. . .
Just like you, I honestly hoped that we would make an awesome film, get a great distribution deal, and a big fat check. But that did not happen... Sure... We got some offers. But they were not deals. Because a deal actually pays money.
So instead of handing over our film over to some second-rate distribution company for mere validation and empty promises, we decided to try selling our film ourselves. Keep in mind this was a few years ago when popular stores like iTunes, Amazon, Hulu, Google Play, Netflix and others were just starting out.